resume-buttonCliffI am always looking to expand and exercise my mind. I’m particularly interested in projects where I can use my expertise as marketing technologist and social media expert to their best advantage.

I have done everything from technical writing and reviews for national magazines; to writing, contributing and publishing books on web design, video production, and online marketing; to designing and implementing a custom CRMs and websites. I am a certified inbound marketer having completed Hubspot Academy’s Inbound Marketing Certification, Sales Certification, Growth Driven Design Certification, and Email Marketing Certifications. I am a skillful sales and social media trainer and general online marketing expert.

Bibliography

  • I am the author of two books currently available on Amazon; Social Selling and Conversation Marketing;
  • I was a regular contributor to the national newsstand magazine Mac Design;
  • I contributed to three books in the Morgan Kauffman Quicktime Developers series;
  • Contributing author to the Peach Pit Press Adobe GoLive 6 Visual Quickstart Guide;
  • I am the author of, A Quicktime’s Guide to Web Video;
  • I am the author of multiple articles for industry magazines, such as Dealer Business Journal and BHPH Magazine.

Certifications

Inbound Sales Certification includes five classes that introduce the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this certification trains on what inbound sales is all about.

Inbound Certification includes twelve classes that span the four stages of the Inbound Methodology. From optimizing websites, to landing page anatomy, to honing your inbound sales skills, this certification trains on what inbound is all about.

Email Marketing Certification includes nine classes that train on email marketing as a sustainable channel to close leads and delight customers. This course teaches how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business.

Traditional web design is broken – it causes unnecessary headaches, produces suboptimal results and restricts an agency from growing. The Growth-Driven Design Methodology changes all that and provides a more efficient and effective platform for integrating your website with inbound marketing techniques.

 
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